Sobratema draws map of equipment fleet in activity |
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Considered today’s “best place to be" in the international market for construction equipment for staying clear of the trend we see in industrialized countries that are struggling to recover their sales volumes after the world economic crisis, Brazil surely deserved to have a study on the profile of equipment that has been deployed at the country’s construction sites. To meet this need, the Sobratema has just completed a survey of the fleet of construction equipment in activity in Brazil, identifying characteristics such as service life, where equipment is at work, and providing other related information. The objective of this survey is to provide information to equip and assist companies, such as manufacturers of parts and components, distributors, repair shops, grinding/overhaul services and others, that are responsible for providing these fleets with maintenance services and supplies. "This is an unprecedented initiative in Brazil which seeks to understand the profile of the country’s equipment fleet so that companies can better plan ahead," said Brian Nicholson, consultant to Sobratema and a member of the team responsible for the survey. He admits that large companies are able to gather such information by other means, but points out that this survey is especially important to smaller companies that do not have access to this data and need to program their offering of services to their customers. According to Nicholson, the survey encompassed a population of 42,568 items of equipment which belong to the 185 largest fleet operators in the country, including construction companies, rental companies and equipment dealers operating in the rental business. "This sample corresponds to almost 10% of the entire Brazilian fleet with up to 10 years of use - a fleet that we estimate to have around 500 thousand units". The universe examined by the survey of equipment includes 71 equipment families, including earthmoving machines, lifters and elevators of cargo and people, concreting equipment, paving and support services, among others. Thus, besides including the equipment most commonly used in large projects, such as hydraulic excavators, bucket loaders, crawler tractors/bulldozers, backhoes, cranes and trucks, the survey also covers aerial work platforms, telescopic handlers, generators, air compressors, drilling trucks, concrete pumps and even fixed installations such as asphalt and concrete plants, etc.. Nicholson estimates that of the fleet operating in the country, just over 282,000 machines have up to 5 years of use. Old machines "This finding is surprising since the survey is based on a sampling consisting only of the larger companies in the market which, of course, operate fleets that are newer and more up to date." If the population of machines that belong to large construction and rental companies reveals higher than expected longevity of machines, Nicholson assumes that the average age of equipment may be even higher when we look at smaller companies. "After all, what we most commonly find are machines that have had their ‘first lives’ in the fleets of large companies, which then sell those machines to smaller organizations, and wind up having a third or fourth owner, ending their lives in the service of the city hall of a small city or on a rural property", Nicholson ponders. The observations made by the consultant and specialist in the market refer primarily to the ‘yellow’ heavy construction machine line, since in other segments it is usual for equipment to have a longer service life. In the case of permanent, fixed installations, such as asphalt and concrete plants, 45% of equipment examined has been in use for over 10 years. Location of the fleet He explains that, although the projects in the area of petroleum consume construction equipment, such as cranes and the like, this equipment is not necessarily applied in civil works, but rather in the assembly of offshore platforms. "What has impacted the distribution of the fleet are large works that require major earthmoving operations such as the construction of dams, hydroelectric plants, etc.." In that regard, the Amazon region would present an interesting concentration of machines due to the construction of the Santo Antônio, Jirau and Belo Monte hydroelectric power plants. The states of Ceará and Bahia, in turn, stand out for works in seaports and the establishment of wind farms for wind power generation. To Brian Nicholson, the most important thing about this survey is that, with this initiative, Sobratema has begun to create mechanisms to better understand the Brazilian market for construction equipment. "When we started the study on the market for construction equipment back in 2007 monitoring sales in the domestic market, we also brought new data to the sector and today this information is anxiously awaited by professionals every year."
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| Desenvolvido e atualizado por Diagrama Marketing Editoral - Apoio editorial: Revista M&T. Reprodução apenas com permissão dos editores e com o devido crédito. |